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Nintendo: The Console Wars

Acquired

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Nintendo's Evolution: From Wii Success to Mobile Challenges

This chapter examines a transformative keynote from 2004, outlining Nintendo's shift towards casual gaming with the launch of the Wii, which revolutionized the gaming market and broadened its audience. It discusses the ensuing financial peaks and the subsequent challenges posed by mobile gaming that led to strategic pivots in the company. The narrative highlights how Nintendo's commitment to its core identity, despite shareholder pressure, influenced its long-term adaptation and diversification in the evolving gaming landscape.

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