Nintendo: The Console Wars
Acquired
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Sega's Bold Moves in the Console Wars
This chapter examines Sega's early challenges in the US market and the impactful hiring of a new CEO who redefined the company's marketing strategy. It details Sega's aggressive tactics, including a price war against Nintendo, and their focus on appealing to a younger audience through modern advertising and compelling game bundles. The narrative highlights the strategic decisions that allowed Sega to position itself as a formidable competitor in the gaming industry during a pivotal era.
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