BUILD with Blake Bartlett
Chris Degnan (Snowflake): Selling in a Recession
Nov 2, 2022
Chris Degnan, CRO at Snowflake and software sales legend, shares insights on selling in a recession. Topics include the mindset and action plan for sales reps, addressing challenges, understanding customer pain, having genuine conversations, and driving cost savings. They also discuss pipeline generation, personal accountability, and strategies for selling in a challenging economic environment.
39:44
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Quick takeaways
- Empathy and understanding the customer's challenges are crucial for sales success, regardless of the economic environment.
- Having passion, knowledge, and understanding of the product or service being sold is essential for building credibility and trust with customers.
Deep dives
The importance of empathy and customer advocacy
In a tough economic environment, it's crucial for sales reps and leaders to empathize with customers facing challenges in their business. By listening and being an advocate for the customer, sales professionals can build trust and develop strong relationships. This approach is applicable not just in a recession, but in all environments, as providing value and understanding the customer's needs are key to success.
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