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Chris Degnan (Snowflake): Selling in a Recession

BUILD with Blake Bartlett

CHAPTER

Approaching Sales During a Recession

This chapter discusses how sales leaders should approach selling during a recession and the importance of evaluating product-market fit and customer base when hiring for a sales team. It emphasizes the need for accountability and constantly measuring productivity, as well as the actions and activities that sales reps should be doing, such as pipeline generation and going on sales calls.

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