The MAFFEO DRINKS Podcast 078 | Chris Le Beau | Emotional Storytelling in Cocktail Menu | Decoding Cocktails Podcast
9 snips
Oct 20, 2024 Chris LeBeau, a cocktail expert and storyteller, shares his passion for blending flavors with emotions. He discusses how cultural backgrounds shape drink preferences, enhancing the cocktail experience. Chris emphasizes the art of crafting engaging menu descriptions that connect memories to flavors, and the vital role of bartenders in personalizing drink choices. He also explores the impact of minor adjustments on taste and the importance of communication in the industry, inviting all to savor the stories behind their cocktails.
AI Snips
Chapters
Transcript
Episode notes
Chasing 50 Best
- Focus on genuine cocktail craftsmanship, not just 50 Best lists.
- Many patrons at top bars order without understanding your menu.
Menu Design
- Categorizing cocktails by style (e.g., Martini-style) or attributes (e.g., "boozy") is more effective.
- Describe drinks with evocative language that connects emotionally, not just ingredients.
Gin and Tonic Misconception
- Chris Maffeo disliked gin and tonics, assuming he disliked gin itself.
- He discovered his aversion was towards lemon and Indian tonic, not gin, after trying different combinations.