078 | Chris Le Beau | Emotional Storytelling in Cocktail Menu | Decoding Cocktails Podcast
The MAFFEO DRINKS Podcast
Crafting Personalized Cocktail Experiences
This chapter explores the art of introducing spirits to newcomers by leveraging relatable flavor profiles and personalized recommendations. It highlights the crucial role of bartenders in guiding customers through the complexities of cocktail culture, emphasizing the importance of emotional storytelling and audience awareness. The discussion underscores the need for skillful cocktail preparation while prioritizing essential elements like flavor and texture over brand loyalty.
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