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078 | Chris Le Beau | Emotional Storytelling in Cocktail Menu | Decoding Cocktails Podcast

The MAFFEO DRINKS Podcast

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Crafting Cocktail Narratives

This chapter examines how cocktail menu descriptions can create emotional connections with customers by linking flavors to memories and experiences. It discusses the balance bartenders must strike between technical details and storytelling, while also exploring the psychological factors influencing drink choices and taste preferences.

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