John List, an innovative Economics professor at the University of Chicago, takes listeners on a captivating journey through field experiments that reshape economic understanding. He discusses the surprising role of apologies in business dynamics and the importance of scaling initiatives. From his unconventional experiments at baseball card conventions to advising companies like Uber on customer satisfaction, List highlights the real-world complexities of applying economic theories. His insights bridge academia and industry, proving that data-driven decisions can drive meaningful change.