Raj Shamani's Figuring Out

How Did He Beat Unilever? Hacks To Win Against Competition | Ft Wow Skin Founder | FO134 Raj Shamani

Oct 21, 2023
Guest
Manish Chowdhary
Manish Chowdhary, co-founder of Wow Skin Science, shares insights about his entrepreneurial journey, maintaining composure in successes and setbacks. They discuss Wow Skin Science's distinguishing features, the importance of understanding customer insights, and creating a brand that resonates with customers. Manish reveals their approach to product launches and their commitment to delivering visible results. They also explore the value of real-world education, building a niche brand, marketing strategies, and the challenges of operating both online and offline businesses. The chapter also emphasizes the significance of brand building, consumer connection, and emotional attachment.
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Episode notes
1
Introduction
00:00 • 2min
2
The Value of Real-World Education and Practical Experience
02:03 • 2min
3
Building a Niche Brand for Young Consumers
04:23 • 25min
4
Analyzing the Success of Wow Skin and Their Marketing Strategies
29:28 • 2min
5
Importance of Trials, Sampling, and the Impact of COVID on Founders
31:06 • 2min
6
Operating Online and Offline
32:58 • 12min
7
Building a Brand and Connecting with Consumers
45:10 • 13min