Manish Chowdhary

Manish Chowdhary, Co-founder of WOW Skin Science, turned a ₹6.5 crore debt into a thriving D2C brand. He candidly discusses spotting beauty trends and the launch of popular products like apple cider vinegar shampoo. Manish highlights the importance of quality and innovation while revealing costly mistakes in marketing and distribution. He also shares insights into the reboot strategy and plans to reposition for Gen Z. With a focus on resilience and staying true to brand ethos, he outlines his roadmap for profitability and growth.

Manish Chowdhary, co-founder of Wow Skin Science, shares insights about his entrepreneurial journey, maintaining composure in successes and setbacks. They discuss Wow Skin Science's distinguishing features, the importance of understanding customer insights, and creating a brand that resonates with customers. Manish reveals their approach to product launches and their commitment to delivering visible results. They also explore the value of real-world education, building a niche brand, marketing strategies, and the challenges of operating both online and offline businesses. The chapter also emphasizes the significance of brand building, consumer connection, and emotional attachment.

Manish Chowdhary, an eCommerce expert, discusses how the pandemic impacted regional warehouses, the benefits of working with networks like Cahoot, and the significance of diverse fulfilment options for eCommerce businesses. The debate over owning warehouses versus using 3PL providers is explored, along with challenges and strategies for DTC brands in the current market.