Indian Business Podcast Can Wow Skin Science make a comeback? : Ft Manish ( Founder of WOW)
Jan 16, 2026
Manish Chowdhary, Co-founder of WOW Skin Science, turned a ₹6.5 crore debt into a thriving D2C brand. He candidly discusses spotting beauty trends and the launch of popular products like apple cider vinegar shampoo. Manish highlights the importance of quality and innovation while revealing costly mistakes in marketing and distribution. He also shares insights into the reboot strategy and plans to reposition for Gen Z. With a focus on resilience and staying true to brand ethos, he outlines his roadmap for profitability and growth.
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Bankruptcy At 29 And The Rebuild
- Manish was bankrupt at 29 after a computer-reselling business collapsed when big retailers undercut him.
- He hid the debt for months, then leaned on family and started rebuilding with humility and analysis.
Spot Trends Early And Leverage Marketplaces
- Manish spotted health & beauty as a large, under-penetrated online category early by watching US trends.
- He leveraged keyword demand and Amazon to turn small bets (20k bottles) into rapid product-market fit.
Use Trade Shows To Find Differentiated Products
- Do attend trade shows like Natural Expo East/West to spot innovations the Indian market hasn't adopted.
- Use those events to find differentiated products you can adapt for local consumers.