Importance of Trials, Sampling, and the Impact of COVID on Founders

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Manish Chowdhary, co-founder of Wow Skin Science, joins Raj Shamani in today’s podcast. Manish shared insights about how  he wasn't enthusiastic about traditional schooling and faced challenges in his academic journey, However, he came from a family of entrepreneurs, which eventually led him into various business ventures, and he highlighted the importance of maintaining composure in both successes and setbacks.

The heart of their discussion revolved around Wow Skin Science and its distinguishing features. Manish described his journey of discovering the brand, mentioning that it stood out even amidst the pandemic. He emphasized that understanding customer insights is crucial, and the brand-building process is paramount. Manish stressed that, in the modern age, the brand holds more significance than the product itself, making it crucial to create a brand that genuinely resonates with customers.

Manish shared his approach to product launches, revealing that they conduct thorough surveys before introducing any new product. He highlighted Wow Skin Science's commitment to delivering visible results, particularly in the fast-moving consumer goods (FMCG) market. Their attention to detail, such as using the color gold in their packaging, has been visually captivating. Manish's insights underscored the importance of a brand's promise and its ability to build an emotional connection with customers for long-term success. In today's entrepreneurial landscape, it's not just the product; the brand's journey and its relationship with customers make a significant difference. He further explained how he survived in the arena of skincare with competition from over 500 brands. It’s a truly insightful podcast, make sure you watch it till the end!

Follow Manish Chowdhary Here:

Linkedin - https://in.linkedin.com/in/manish-chowdhary-57822612b

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Timestamps:

00:00 - Intro
00:30 - Small town CEOs & growth
03:01 - Manish's background story
04:23 - How did Wow beat Unilever?
12:18 - Packaging secret of Wow
13:51 - Customer insights that worked for Wow
16:45 - How are FMCG businesses scaring people?
22:56 - The Aloe Vera gel scam in the market
25:26 - Why listening to customers is important
29:03 - How Kimrica became a Successful brand?
32:58 - Online VS offline business in India
37:29 - Which businesses will win in future? 
41:51 - What is Wow doing differently?
43:04 - Mistakes Wow Skin Science made
45:11 - Favourite brands from India
49:03 - What is brand building?
50:36 - Game of keywords & replicating successful products
53:50 - How are Indian customers different?
56:29 -  Is India, price sensitive or value sensitive?
58:02 - Conclusion

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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.

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