The Obvious Choice cover image

The Obvious Choice

225 | What No One Warned Us About When Building a Coaching Business

May 27, 2024
They discuss the unanticipated challenges of building a coaching business, like loneliness and flexibility. From starting a business with a dinosaur costume to pricing strategies, they share personal anecdotes and advice for navigating client engagement and graceful departures.
54:41

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Quick takeaways

  • Setting the right price for coaching services is crucial to avoid resentment towards clients and the industry.
  • Recognizing that perfection is unattainable in business and taking calculated risks can lead to more successful outcomes.

Deep dives

The Importance of Proper Pricing in Coaching Services

Setting the right price for coaching services is crucial to avoid resentment towards clients and the industry. Undercharging can lead to dissatisfaction and hatred towards clients. Charging based on the value of service and understanding worth can prevent these negative feelings.

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