8min chapter

The Obvious Choice cover image

225 | What No One Warned Us About When Building a Coaching Business

The Obvious Choice

CHAPTER

Navigating Pricing Challenges in a Coaching Business

The chapter delves into the difficulties of setting prices in a coaching business, cautioning against undervaluing services and the negative consequences it can have on both the business and clients. Personal experiences are shared to emphasize the importance of pricing strategies that consider the true worth of the service provided.

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