11min chapter

The Obvious Choice cover image

225 | What No One Warned Us About When Building a Coaching Business

The Obvious Choice

CHAPTER

Navigating Client Engagement Challenges in Coaching

This chapter explores the frustrations and emotional challenges faced by a coach when clients do not fully engage with coaching programs, highlighting the inevitable nature of client disengagement despite the coach's best efforts. It delves into managing expectations, addressing personal insecurities, and emphasizing the importance of focusing on providing support rather than taking client disengagement personally. The chapter also discusses the flexibility required in building a coaching business, underlining how insignificant changes in target audience may not be as noticed by others as they are by the coach.

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