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Content, Briefly
OnBoard: Josh Palmer's "Do, Delegate or Delete" Approach to Content
Feb 19, 2024
Josh Palmer, Head of Content at OnBoard, discusses content leadership, challenges in board collaboration, diversifying content strategy, tips for crafting authentic content, AI in content creation, and content performance measurement in an engaging podcast.
46:08
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Quick takeaways
- Effective communication and collaboration are vital for managing board governance in organizations.
- Data-driven content strategies and partnerships with agencies contribute to scalable content programs.
Deep dives
Content Briefly Podcast: Scaling Operations and Building a Mature Content Program
Josh Palmer, Head of Content at Onboard, discusses the importance of scaling operations and building a mature content program. He highlights the need to set up systems and find replacements to handle day-to-day tasks, allowing for focus on larger growth initiatives. Palmer emphasizes the role of experience and soft skills in becoming a senior content marketer. He shares insights into content marketing strategies, such as data analysis, hiring, agency partnerships, and scaling efforts. The episode explores the unique challenges and opportunities in board management and governance, shedding light on the importance of effective communication and collaboration within organizations.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode