OnBoard: Josh Palmer's "Do, Delegate or Delete" Approach to Content

In this episode of Content Briefly, we’ve interviewed Joshua Palmer, Head of Content at OnBoard, and discussed content leadership, the multifaceted aspects of running a robust content program, and more.

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Timestamps:

• 00:00 Intro
• 01:26 Who is Joshua Palmer?
• 02:14 Joshua’s background.
• 03:07 What is OnBoard?
• 05:49 Customer profiles of OnBoard.
• 08:49 OnBoard’s features and use cases.
• 11:09 Challenges in board collaboration.
• 12:08 OnBoard’s PLG motion.
• 13:38 Components of Onboard’s content program.
• 15:40 Team structure and workflows for content creation.
• 20:55 Ways to diversify your content strategy.
• 24:33 Tips for crafting authentic content.
• 27:34 Josh’s role and vendor management.
• 31:07 Importance of communication and prioritization.
• 34:23 The art of delegation.
• 36:40 Trends in content team sizes.
• 38:01 Josh’s perspective on AI in content creation.
• 38:50 Content performance measurement.
• 43:48 Learn more about Joshua and OnBoard and get in touch.
• 45:38 Outro

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Useful Links:

OnBoard Website: https://www.onboardmeetings.com/

Joshua on LinkedIn: https://www.linkedin.com/in/joshuaepalmer/

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Stay Tuned:

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► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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