25min chapter

Content, Briefly cover image

OnBoard: Josh Palmer's "Do, Delegate or Delete" Approach to Content

Content, Briefly

CHAPTER

Building a Robust SEO Content Program

The chapter delves into transitioning a business focus to content marketing, emphasizing SEO and organic content strategies. It discusses the importance of keyword research, strategic content briefs, and leveraging Verbalio for content creation. The speaker also shares insights on thought leadership content, hosting webinars, utilizing internal subject matter experts, and managing a diverse content team.

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