In this episode of Content Briefly, we’ve interviewed Joshua Palmer, Head of Content at OnBoard, and discussed content leadership, the multifaceted aspects of running a robust content program, and more.
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Timestamps:
- 00:00 Intro
- 01:26 Who is Joshua Palmer?
- 02:14 Joshua’s background.
- 03:07 What is OnBoard?
- 05:49 Customer profiles of OnBoard.
- 08:49 OnBoard’s features and use cases.
- 11:09 Challenges in board collaboration.
- 12:08 OnBoard’s PLG motion.
- 13:38 Components of Onboard’s content program.
- 15:40 Team structure and workflows for content creation.
- 20:55 Ways to diversify your content strategy.
- 24:33 Tips for crafting authentic content.
- 27:34 Josh’s role and vendor management.
- 31:07 Importance of communication and prioritization.
- 34:23 The art of delegation.
- 36:40 Trends in content team sizes.
- 38:01 Josh’s perspective on AI in content creation.
- 38:50 Content performance measurement.
- 43:48 Learn more about Joshua and OnBoard and get in touch.
- 45:38 Outro
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Useful Links:
OnBoard Website: https://www.onboardmeetings.com/
Joshua on LinkedIn: https://www.linkedin.com/in/joshuaepalmer/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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