
Nikonomics - The Economics of Small Business
37 - How a Side Hustle Became a $50K/Month Business with James Lincoln
Jul 29, 2024
James Lincoln, the 27-year-old founder of Goodly Growth, opens up about his journey from software management to running a $50K a month digital marketing agency. He shares invaluable insights on overcoming entrepreneurial fears, mastering local SEO, and effective customer acquisition strategies. James emphasizes the importance of understanding customer metrics for sustainable growth and reflects on balancing work with personal life goals, including his aspirations in online education and fitness. A true inspiration for aspiring entrepreneurs!
42:50
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Quick takeaways
- James Lincoln transformed his digital marketing side hustle into a $50K monthly business through targeted customer acquisition and cold calling strategies.
- Resilience is crucial for entrepreneurs, as they must navigate uncertainties and the fear of failure while pursuing their business goals.
Deep dives
The Entrepreneurial Mindset
Many entrepreneurs often feel a sense of vulnerability regarding their businesses, fearing that it could all come crashing down unexpectedly. This mindset is common, with feelings of instability presenting themselves even when success seems assured. For instance, the experience of entrepreneurs is often characterized by uncertainties, where they might feel that just a few wrong decisions could lead to failure. This mentality underscores the importance of resilience in entrepreneurship, as business owners need to mentally prepare for both successes and setbacks alike.
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