21min chapter

Nikonomics - The Economics of Small Business cover image

37 - How a Side Hustle Became a $50K/Month Business with James Lincoln

Nikonomics - The Economics of Small Business

CHAPTER

Journey of Goodly Growth: Building a Digital Marketing Agency

This chapter explores the journey of founding the digital marketing agency Goodly Growth, with a focus on local SEO for home service businesses. The discussion highlights the founder's transition from software management to entrepreneurship, detailing the challenges of launching the agency while pursuing an MBA. It emphasizes the importance of customer acquisition strategies, effective online presence, and the need for customer education and retention in the SEO landscape.

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