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The Nathan Barry Show
012: Leveraging Your Audience for the Long-Term with Codie Sanchez
Nov 16, 2023
01:07:42
Snipd AI
Codie Sanchez, co-founder of Unconventional Acquisitions, shares insights on leveraging your audience for profit in a sustainable way. She emphasizes the importance of buying businesses instead of starting them. The podcast covers topics like handling criticism, turning negative comments into motivation, embracing difficulties for success, and tailoring marketing messaging to fear or greed in different markets.
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Quick takeaways
- Prioritizing revenue in the early stages of building a content business is crucial for long-term success.
- Acquiring established businesses aligned with the creator's audience and expertise can accelerate growth and provide operational support.
Deep dives
Starting as a hobby to building a content business
The podcast episode discusses the journey of building a content business. The speaker shares their personal experience of starting the business as a hobby and gradually growing it over time. They highlight the importance of starting small and slowly building a team to support the business operations.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode