2min chapter

The Nathan Barry Show cover image

012: Leveraging Your Audience for the Long-Term with Codie Sanchez

The Nathan Barry Show

CHAPTER

Tailoring Marketing Messaging to Fear or Greed in Different Markets

Learn the importance of understanding your audience's context and experiences in order to effectively sell products or grow a business by tailoring marketing messaging to either fear or greed. Discover how to adjust your messaging based on the current market environment and find out where to access more content and subscribe to newsletters.

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