18min chapter

Billion Dollar Creator cover image

012: Leveraging Your Audience for the Long-Term with Codie Sanchez

Billion Dollar Creator

CHAPTER

Leveraging Audience, Going Public, and Financial Stability

This chapter explores examples of celebrities and businesses leveraging their audience, the challenges of going public, and the importance of financial stability in a business. It touches on success and failure stories, the impact of going public on stock price and communication, the importance of good company management, picking the right product, understanding money and funding, and having a plan for various business scenarios.

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