Growth In Reverse (Newsletter Growth & Email Marketing) One man. One newsletter. One Million subscribers: How Lenny Rachitsky did it.
140 snips
Mar 26, 2025 Lenny Rachitsky's journey to one million subscribers reveals the power of quality and exclusive content. His strategic use of guest posts and innovation transformed his newsletter landscape. The podcast discusses how leveraging multiple platforms, like podcasts, enhances reach and engagement. It also highlights the importance of dedication and the puzzle-like nature of content creation. Lenny's focus on broader themes, organic growth tactics, and community connection are inspiring takeaways for aspiring creators.
AI Snips
Chapters
Transcript
Episode notes
Lenny's Background
- Lenny Rachitsky worked as a product lead at Airbnb for seven years.
- He then started his newsletter on Medium, initially not expecting a large readership.
Word-of-Mouth Growth
- Lenny's newsletter growth exploded due to word-of-mouth, not paid ads or traditional growth hacks.
- Quality content and resonance are key for organic growth.
Exclusive Content and Growth
- Lenny creates exclusive content, including original charts and data gathered from product leads.
- His series on building a marketplace significantly boosted his newsletter's growth.