2min chapter

Growth In Reverse cover image

One man. One newsletter. One Million subscribers: How Lenny Rachitsky did it.

Growth In Reverse

CHAPTER

Navigating the Challenges of Personal Brand Transition

This chapter explores the challenges of transitioning a personal brand, especially a newsletter, in light of an exit strategy. It contrasts personal branding complexities with examples like Craigslist, emphasizing the deep connection modern audiences have with the individuals behind their brands.

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