18min chapter

Growth In Reverse cover image

One man. One newsletter. One Million subscribers: How Lenny Rachitsky did it.

Growth In Reverse

CHAPTER

Content Creation Strategies for Growth

This chapter explores the financial and time trade-offs between written content and podcasting, highlighting how one creator found greater returns through less demanding podcast efforts. It emphasizes the importance of collaborations, guest posts, and the value of persistence in building an audience over time. The conversation also focuses on defining one's niche, leveraging platforms for exposure, and the essential qualities of consistency and quality in content creation.

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