The Andrew Faris Podcast

The Complete Guide To Driving More LTV In Your DTC Business

6 snips
Nov 11, 2024
Discover the secrets to boosting customer lifetime value in e-commerce and direct-to-consumer markets. Learn why nurturing returning customers can skyrocket profits. Dive into effective strategies for measuring LTV and how targeted marketing and subscription models can enhance loyalty. Unlock the potential of your brand by mastering these insights!
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ADVICE

Track LTV

  • Track returning customer revenue separately from new customer revenue.
  • Create a dedicated dashboard or report to monitor these metrics daily.
ADVICE

Forecast LTV

  • Forecast your business using a cohort-based model, separating new and returning revenue.
  • Utilize resources like the cohort forecast template on ajfgrowth.com and ADmission from CTC.
INSIGHT

LTV Durability

  • Returning customer revenue (LTV) is more durable and predictable than commonly assumed.
  • Forecast future LTV conservatively, but recognize its stability.
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