How to Prepare for a Changing Meta Ads Landscape

Experimenting with Broad Targeting and Advantage Plus Audience

One of the main ideas discussed in the podcast is the importance of experimenting with broad targeting and Advantage Plus audience. Broad targeting involves removing specific targeting parameters and allowing Meta to expand the audience based on machine learning and AI. Advantage Plus audience takes this a step further by automatically targeting people who have engaged with your ads before and have conversion history. The podcast suggests that advertisers should embrace these changes and experiment with both broad targeting and Advantage Plus audience to determine their effectiveness.