6min chapter

Social Media Marketing Podcast cover image

How to Prepare for a Changing Meta Ads Landscape

Social Media Marketing Podcast

CHAPTER

Importance of Attribution Tracking and Integrating Stape with Meta

This chapter discusses the significance of attribution tracking in connecting ads to conversions and the process of integrating Stape with Meta for tracking conversions and attribution. It covers topics like firing important events, using the API, alternative solutions like State, and the integration process with Stape.

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