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10min chapter
How to Prepare for a Changing Meta Ads Landscape
Social Media Marketing Podcast
The Impact of Meta Ads on Paid Acquisition
This chapter discusses the changes in Facebook ads, now known as meta ads, and how it has impacted paid acquisition. It explores the loss of attribution due to iOS 14, the expansion of audiences through machine learning, the effectiveness of advanced plus shopping campaigns, and the future of managing ads on meta platforms.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode