

How To Build High-Converting UGC Ads Using AI Tools
5 snips Jul 25, 2025
In this engaging discussion, Andrew DiLullo, a performance marketer and founder of AdCrunch Digital, reveals how AI is reshaping ad content. He shares his innovative methods for utilizing AI spokespeople and scaling UGC videos effectively. Topics include the decline of traditional influencers, the blurred lines between real and fake UGC, and ethical questions surrounding AI-generated testimonials. Andrew also highlights the limitations of AI and the evolving nature of advertising trends, making this a must-listen for anyone interested in the future of marketing.
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AI Ads Could Damage Platforms
- Andrew DiLullo believes fully AI ads on Facebook would lead to user disengagement and platform decline.
- He doubts AI influencers can yet mimic natural human gestures and expressions convincingly.
Affordable AI-Generated UGC Ads
- Andrew shares how he creates UGC ads using AI-generated influencers for about $20 a video.
- He customizes scripts, backgrounds, and captions to make AI videos look authentic and convert well.
Leverage TikTok + ChatGPT for Scripts
- Use TikTok videos to extract scripts, then rewrite them with ChatGPT tailored for your product.
- Upload full product page details as data to guide AI in producing relevant, intense ad hooks.