Andrew DiLullo

In this engaging discussion, Andrew DiLullo, a performance marketer and founder of AdCrunch Digital, reveals how AI is reshaping ad content. He shares his innovative methods for utilizing AI spokespeople and scaling UGC videos effectively. Topics include the decline of traditional influencers, the blurred lines between real and fake UGC, and ethical questions surrounding AI-generated testimonials. Andrew also highlights the limitations of AI and the evolving nature of advertising trends, making this a must-listen for anyone interested in the future of marketing.