Crafting Engaging Hooks and Leveraging AI for Ads

🎯 Replace Influencers with AI? This Guy Already Did.

This week on The AI Report, host Liam Lawson chats with Andrew DiLullo—performance marketer and founder of AdCrunch Digital—about how AI is transforming ad creative right now.

Andrew walks us through his full stack: from pulling TikTok scripts to feeding ChatGPT, generating AI spokespeople with Arcads, and scaling UGC videos at $20 a pop. No fluff, just the full system.

We also get into:

• The fall of traditional influencers

• Real vs fake UGC—can you tell anymore?

• Why Meta’s push for AI-only ads might backfire

• The ethics of “making up” testimonials with GPT

• What AI still can’t do (yet)

Whether you’re a founder, creative, or just AI-curious, this one’s a masterclass.

💡 Read The AI Report (it’s free): https://theaireport.beehiiv.com/subscribe

📩 Want to work with Andrew? Visit https://adcrunchdigital.com