The Commercial Viability of Triathlon

Triathlon has a valuable demographic, but its fragmented audience hampers commercial potential due to limited media coverage and content. The aim is to consolidate this audience into a singular platform that can offer better engagement and involvement from sponsors and fans alike. The establishment of the Professional Triathletes Organization (PTO) was a key move in addressing these gaps, focusing on creating a cohesive narrative around the sport. The Collins Cup and the subsequent PTO Tour were initiatives designed to bring prestige and structure to triathlon competitions, thereby enhancing their commercial appeal.