SportsPro Podcast
Is this new triathlon series showing the way for how to run a challenger sport?
Oct 31, 2024
Sam Renouf, CEO of the Professional Triathletes Organisation, is leading the charge to mainstream triathlon. He discusses how a cohesive season narrative and consistent athlete participation can elevate the sport's prestige. Technological advancements and iconic locations are also highlighted as crucial factors for increasing audience engagement. Renouf emphasizes the community spirit in triathlons and the sport's potential for mass participation, alongside the challenges of securing sponsorship in an increasingly competitive landscape.
34:49
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Quick takeaways
- The Professional Triathletes Organization is crucial for consolidating triathlon's fragmented audience to enhance commercial opportunities and engagement.
- Implementing multi-sport festivals allows triathlon to tap into the popularity of individual sports, attracting diverse audiences and increasing event participation.
Deep dives
The Commercial Viability of Triathlon
Triathlon has a valuable demographic, but its fragmented audience hampers commercial potential due to limited media coverage and content. The aim is to consolidate this audience into a singular platform that can offer better engagement and involvement from sponsors and fans alike. The establishment of the Professional Triathletes Organization (PTO) was a key move in addressing these gaps, focusing on creating a cohesive narrative around the sport. The Collins Cup and the subsequent PTO Tour were initiatives designed to bring prestige and structure to triathlon competitions, thereby enhancing their commercial appeal.
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