3min chapter

SportsPro Podcast cover image

Is this new triathlon series showing the way for how to run a challenger sport?

SportsPro Podcast

CHAPTER

Navigating Sponsorship in Emerging Sports

This chapter explores the strategic challenges in securing sponsorship for a new triathlon series by drawing major sponsors from traditional sports. It emphasizes the significance of demonstrating market viability and the role of data-driven partnerships in promoting growth within the sport.

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