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5min chapter
Is this new triathlon series showing the way for how to run a challenger sport?
SportsPro Podcast
Intro
This chapter explores how the establishment of the Professional Triathletes Organisation (PTO) aims to enhance the commercial viability of triathlon as a competitive sport. It discusses the importance of a cohesive season narrative and consistent athlete participation to attract broadcasters and elevate the sport's prestige.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode