

A Conversation with Kimbal Musk: How His Trauma Led to Helping Fix Our Food System Through Community
Mar 13, 2024
Kimbal Musk, an entrepreneur and food activist known for co-founding The Kitchen and Big Green, shares his transformative journey from tech to food advocacy. He reflects on how 9/11 changed his cooking perspective and emphasizes the importance of community healing through shared meals. Kimbal discusses combating childhood obesity and fostering connections with local farmers, illustrating how teaching kids about food can enhance family bonds and address loneliness. His story inspires a deeper appreciation for the power of real food in our lives.
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9/11 and the Power of Food
- Kimbal Musk transitioned from tech to food after a transformative experience during 9/11.
- Cooking for firefighters at Ground Zero highlighted the healing power of community.
Choosing Boulder
- Musk's move to Boulder was influenced by the town's mountain setting and vibrant restaurant scene.
- He emphasizes the town's suitability for his restaurant concept centered around fresh ingredients.
Tech-Enabling Farmers
- In the early 2000s, Musk helped farmers adopt technology for better communication.
- He facilitated their transition to email, enabling smoother transactions with restaurants.