Why That Worked #5: Stories—The Survival Tool Hardwired into Every Human

25 snips

Feb 5, 2025

Discover the powerful role of storytelling in our lives and how it's hardwired into our brains for survival. The hosts delve into how stories connect us, shaping our identities and relationships. They explore the art of storytelling in effective communication and its impact on everything from mundane concepts to emotional connections. The discussion also touches on the manipulation of narratives, from cults to social media trends, emphasizing the importance of crafting your own empowering story.

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ANECDOTE

Meeting Wendell Pierce

Donald Miller shares a story about meeting Wendell Pierce at Obama's inauguration.
They bonded over the inauguration's significance, later realizing Pierce's role in 'The Wire'.

INSIGHT

Stories and Connection

Stories create connection through shared experiences, fostering a sense of safety.
This connection, linked to survival, contributes to the power and success of stories.

INSIGHT

Storytelling for Survival

Early humans used stories as a survival tool to share vital information.
Stories efficiently conveyed dangers and survival strategies, crucial before written communication.

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Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.

We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.

Now, enjoy this week’s episode of Why That Worked!

Every day, we’re surrounded by stories—on social media, in conversations, and even in our own heads. But have you ever stopped to wonder why stories are so powerful? They connect us, help us make sense of the world, and have been humanity’s most effective tool for survival. But how do they work their magic, and what happens when they’re used to manipulate rather than inspire?

In this episode, hosts Donald Miller and Kyle Reed break down why stories are more than just entertainment—they’re a survival mechanism hardwired into our brains. You’ll learn how storytelling influences everything from personal relationships to cult-like movements. Listen in to discover why stories are the key to living a more meaningful and intentional life.

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This updated edition, Donald Miller deepens the original teachings with new insights and cutting-edge tools to transform how you communicate your unique value, helping your business stand out and grow. Order Building a StoryBrand 2.0 now on Amazon or wherever you buy books!