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Why That Worked #5: Stories—The Survival Tool Hardwired into Every Human

Marketing Made Simple

CHAPTER

The Power of Storytelling

This chapter explores the profound impact of storytelling on human connection, culture, and cognition. Through discussions of notable TV shows and personal anecdotes, the speakers illustrate how stories create bonds and enhance communication. They emphasize storytelling's vital role in human survival and its ability to convey complex ideas and emotions effectively.

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