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Why That Worked #5: Stories—The Survival Tool Hardwired into Every Human

Marketing Made Simple

CHAPTER

The Power of Storytelling

This chapter explores the vital role storytelling plays in fostering human connections and shaping our understanding of the world. It examines how narratives can empower individuals and communities while also being manipulated for control, as seen in cults. Through the analysis of compelling elements in stories, the chapter emphasizes their impact on identity, relationships, and the importance of intentional narratives in our lives.

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