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The AI in Business Podcast
Targeting Providers through Omnichannel Marketing and Patient Personalization - with Tom Hayes and Gareth Dabbs of IQVIA
May 21, 2024
26:11
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Tom Hayes and Gareth Dabbs from IQVIA discuss leveraging AI for personalized patient experiences and targeting healthcare providers effectively. They cover optimizing omnichannel marketing for compliance and building trust in caretaker support systems through personalized insights. The podcast explores challenges in implementing AI in healthcare and financial services, evolving AI models, enhancing patient engagement in pharmaceutical research, and utilizing AI to predict rare diseases for improved patient outcomes.
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Quick takeaways
- Optimizing omnichannel marketing for compliance is vital in healthcare due to strict regulations.
- Personalized patient insights are crucial for building trust and value in healthcare support systems.
Deep dives
Challenges for Healthcare Leaders in Omnichannel Marketing
Healthcare leaders are faced with challenges in omnichannel marketing due to the highly regulated nature of the industry. Approving and managing content for healthcare professionals is critical, and organizations are adapting processes to gain quicker approval. Understanding patient data and preferences is essential for personalized engagement, leading to improved experiences. Healthcare providers are experiencing time strains and distractions, necessitating precise engagement strategies that comply with ever-evolving regulations.
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