Tom Hayes and Gareth Dabbs from IQVIA discuss leveraging AI for personalized patient experiences and targeting healthcare providers effectively. They cover optimizing omnichannel marketing for compliance and building trust in caretaker support systems through personalized insights. The podcast explores challenges in implementing AI in healthcare and financial services, evolving AI models, enhancing patient engagement in pharmaceutical research, and utilizing AI to predict rare diseases for improved patient outcomes.

Tom Hayes and Gareth Dabbs of IQVIA discuss optimizing omnichannel marketing for compliance and enhancing caretaker support systems. They explore the importance of trust-building with healthcare providers, personalized insights, generative AI feedback, and challenges in integrating technology for better healthcare workflows. The podcast emphasizes building trust in healthcare AI, improving healthcare outcomes with generative AI, and the significance of human validation alongside AI insights.