8min chapter

The AI in Business Podcast cover image

Targeting Providers through Omnichannel Marketing and Patient Personalization - with Tom Hayes and Gareth Dabbs of IQVIA

The AI in Business Podcast

CHAPTER

Advancing AI in Healthcare

Exploring the evolution of AI models in healthcare, emphasizing the need for a cautious approach and the importance of proven analytical capabilities. Discussing how generative AI enhances healthcare professionals' experiences and the industry's shift towards personalization and tailored insights.

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