The WARC Podcast
Media planning in an age of abundance
Feb 11, 2025
Billy Ryan, Head of Analytics and Effectiveness at the7stars, shares his expertise on navigating the evolving landscape of media planning. He discusses how digital innovations and various platforms are reshaping advertising strategies. The conversation dives into AI's impact on search technology, focusing on user intent and brand visibility. Billy also highlights the transformation of media into shoppable spaces and the necessity for updated metrics that recognize the complexities of an abundant media environment. A must-listen for marketers!
34:45
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The media landscape has shifted towards a more optimistic view of 'abundance,' prompting advertisers to adapt strategies for diverse consumer engagement channels.
- Emerging retail platforms and AI in search are transforming advertising approaches, requiring brands to rethink planning amidst evolving consumer behaviors.
Deep dives
Planning in an Age of Abundance
The media landscape is evolving from a focus on fragmentation to a more optimistic view termed 'abundance,' which recognizes the growing variety of channels consumers engage with. Consumers are increasingly spending more time with media, particularly video, reflecting a significant surge in engagement since the pandemic. Notably, emerging advertising propositions from businesses are fostering competitive pressure, leading to a higher potential for effectiveness despite the variability in quality among offerings. This shift emphasizes the necessity for advertisers to adapt their strategies to leverage the increased availability and quality of media options in achieving their marketing objectives.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
