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3min chapter
Media planning in an age of abundance
The WARC Podcast
Navigating AI-Driven Search and Brand Visibility
This chapter examines the transformation in search technology prompted by artificial intelligence, focusing on user intent rather than just information retrieval. It discusses the competitive search landscape and the importance for advertisers to adapt their strategies in the era of generative AI to improve brand visibility and growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode