18min chapter

The WARC Podcast cover image

Media planning in an age of abundance

The WARC Podcast

CHAPTER

Navigating Media Planning in an Abundant Landscape

This chapter explores the evolution of media planning in the context of an increasingly varied and engaged advertising landscape. It highlights the shift towards digital media innovations, particularly in video consumption, and the importance of integrating multiple channels for effective brand building. Additionally, it discusses the complexities of leveraging both established and emerging media platforms while emphasizing the need for a diverse media portfolio amidst technological advancements.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode