Successful Agency to Multiple Acquisitions of Client Businesses with Ian and Max McCusker
Aug 21, 2023
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Ian and Max, successful agency owners, share their journey of starting an agency, buying clients' businesses, and making massive acquisitions. They discuss working with families, creating successful partnerships, and the importance of expertise. They also highlight the value of Dental Service Organizations in expanding their business and overcoming fear in entrepreneurship. Additionally, they explore unique business opportunities and different ways to make money.
Ian and Max McCusker built a dental support organization (DSO) by acquiring dental practices, highlighting the importance of proving value and building trust with potential partners.
Ian and Max McCusker emphasize the importance of staying resilient, adapting to unexpected circumstances, and constantly seeking opportunities to find success in entrepreneurship.
Deep dives
Building a DSO Through Acquisitions
Ian and Max McCusker discuss their journey of building a dental support organization (DSO) through acquisitions. They initially started as a sales and marketing company for dental implant centers, but soon realized the potential in owning and running their own practices. They share how they approached their first acquisition, the challenges they faced, and how they structured the deals. The brothers highlight the importance of proving value and building trust with potential partners, as well as the role of patient acquisition and marketing in their success. They also touch on their plans for future expansion and the strategies they employ to find suitable practices to acquire.
Overcoming Challenges and Finding Success
Ian and Max recount some of the challenges they encountered along their entrepreneurial journey. They discuss the importance of staying resilient, adapting to unexpected circumstances, and learning from failures. Despite some setbacks, they persevered and found success by constantly seeking opportunities, providing value to their partners, and leveraging their expertise in the dental industry. Their story highlights the importance of taking calculated risks, being open to pivoting, and always looking for ways to improve and grow.
Effective Partnership and Family Dynamics
Ian and Max share insights into their successful partnership as brothers. They emphasize the importance of mutual respect, trust, and complementary skill sets in their working relationship. They discuss how they navigate disagreements and make decisions as a team. Their experience shows the value of working with someone you trust, who shares the same goals and work ethic. They also emphasize the importance of separating personal and business relationships to maintain a healthy balance.
Advice for Aspiring Entrepreneurs
Ian and Max provide advice for aspiring entrepreneurs. They recommend gaining experience and knowledge in the industry you are interested in before starting or acquiring a business. They highlight the value of working in a related field and learning the ins and outs of the business to assess its viability and understand potential challenges. They also stress the importance of managing personal finances and being prepared for the financial uncertainties that come with starting or acquiring a business. Lastly, they encourage aspiring entrepreneurs to take calculated risks, provide value, and remain resilient in the face of challenges.
Ian and Max are some of my favorite people. We’ve been internet friends for years and even had their Grandpa on the podcast 3 years ago. They built an awesome agency, saw inefficiency with their clients, and bought into one of their clients’ businesses.
You know an agency is good when they get into the equity game.
Podcast Nuggies we dive into…
Starting out as an Agency and Buying their Clients’ Businesses
Massive Bets with Acquisitions and 11th-hour Freak Outs