The Panel Figuring out what to do next (Adam Wathan)
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Apr 4, 2025 Adam Wathan, creator of the popular Tailwind CSS framework, discusses the ongoing challenges of motivation in running a successful business. He reflects on the emotional toll of entrepreneurship and the uncertainty of launching new products. The conversation dives into the power of video content and personal branding, exploring how authentic expressions can enhance customer relationships. Adam also shares insights on navigating growth, the impact of market saturation, and the role of creativity in shaping future endeavors.
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Low Conversion Rate on Email Course
- Adam Wathan created a free email video course to drive Tailwind UI Plus sales.
- Despite 15,000 sign-ups in 3 weeks, only 25 people purchased, discouraging him.
Price Increase Experiment Failure
- Raising Tailwind UI's price from $299 to $399 had no effect on revenue.
- The conversion rate dropped proportionally, resulting in the same average daily sales.
Past Project Failures
- A year-long project creating a componentized UI kit (Catalyst UI) had no revenue impact.
- Previous ventures like Tailwind Jobs also failed, leaving Adam feeling discouraged.
