Figuring out what to do next (Adam Wathan)
The Panel
00:00
Navigating the Landscape of Video Content Creation
This chapter explores the exciting journey of building a content brand through educational videos, particularly on YouTube. The speakers discuss personal branding in the SaaS industry, emphasizing the need for enjoyable creative expression and consistent engagement with audiences. They reflect on the unpredictability of content success and the importance of experimentation in shaping their marketing strategies and understanding customer preferences.
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