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The Frictionless Experience

The Friction Five: How to Identify & Eliminate Friction in Your Digital Experience

Mar 4, 2024
The podcast discusses the impact of marketing, seasonality, functionality, design, and speed on digital experiences. Guests share insights on driving revenue, understanding user experience, and blending physical and digital elements. Key topics include marketing KPIs, overcoming friction, and creating frictionless user experiences.
01:20:22

Podcast summary created with Snipd AI

Quick takeaways

  • Align marketing with user experience to prevent disappointment and enhance satisfaction.
  • Enhance customer experiences post-marketing to maximize conversions and loyalty.

Deep dives

User Experience: Marketing Expectations and Friction

Meeting customer expectations set by marketing is crucial to reducing friction on websites. Marketing influences the user's anticipation and guides their actions on the site. By aligning marketing with the actual user experience, businesses can prevent disappointment and enhance customer satisfaction. For instance, misleading marketing campaigns may lead customers to irrelevant website sections, decreasing conversions and loyalty.

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